BSA 345 - Principles of Advertising

Institution:

Rocky Mountain College

Subject:

Description:

Spring semester, alternate years. 3 semester hours. This course provides an in-depth look at consumers as purchasers. Emphasis is on media use in the marketing and advertising effort. Study of print and broadcast media's advantages, disadvantages, special uses, creative techniques, and evaluation of effectiveness.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

rocky.edu

Phone Number:

(406) 657-1000

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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