BU 383 - Health Care Marketing

Institution:

Presentation College

Subject:

Description:

This course covers an historical perspective of health care marketing It examines the motivations of health care consumers and the techniques used in marketing health care products and services The course also covers the development of a marketing plan for a health care facility

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.presentation.edu

Phone Number:

(605) 225-1634

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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