BSA 304 - BSL304 Sports Marketing,Promotion and Fundraising

Institution:

Presentation College

Subject:

Description:

This course will study the basic principles of marketing theory and practice in the sport industry and will include the areas of promotion and fundraising Emphasis will be placed on professional sports, corporate fi tness, college/high school athletics, and youth, amateur and recreational sports, leagues and organizations Three credits lecture and one credit lab (20 hours) Prerequisite: BU353

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.presentation.edu

Phone Number:

(605) 225-1634

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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