BA 338 - Product Management

Institution:

Pacific University

Subject:

Description:

Examines the role of product innovation as the core focus of marketing strategy. Encompasses the formulation of new product strategies, marketing's role in product design and development, product line management, and organizational considerations in product management. The product management process will be explored in-depth through lecture, case analyses, and individual projects. Prerequisites: Junior standing or above, and BA-309. 3 hours. 3.00 credits

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pacificu.edu

Phone Number:

(877) 722-8648

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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