BA 333 - Consumer Behavior

Institution:

Pacific University

Subject:

Description:

Identification and analysis of environmental and individual factors which influence behavior in the consumer market, emphasizing consumer decision processes and market responses. Course includes case analysis, presentation, and individual semester projects. Prerequisite: Junior standing or above, and BA-309. 3 hours. 3.00 credits

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pacificu.edu

Phone Number:

(877) 722-8648

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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