BA 337 - Fundamentals of Selling

Institution:

Pacific University

Subject:

Description:

This course provides students with the basic foundation for understanding all major aspects of selling, from prospecting through sales closure and follow-up. Emphasizes the career track and duties of the professional salesperson and covers the importance of the sales function to the organization's success. Strong emphasis on ethical selling, practical skills development, and role-playing. Mini-lectures, video cases, and roleplaying exercises will comprise the primary methods of instruction. Students will also learn how to use ACT! Express Customer Contact software as a powerful sales tool. Prerequisite: Junior standing or above. 3 credits. 3.00 credits

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pacificu.edu

Phone Number:

(877) 722-8648

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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