MKTG 4313 - Promotional Strategies

Institution:

Oklahoma Christian University

Subject:

Description:

Prerequisite: MKTG-3313, junior standing, or instructor approval. An introduction to the various communication channels available for the spread of promotional information about goods, services and ideas to prospects. The course gives special attention to behavioral considerations and places particular emphasis upon the duties of marketing managers in planning, implementing and controlling a program of promotional communication.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oc.edu

Phone Number:

(405) 425-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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