MKTG 3413 - Consumer Behavior

Institution:

Oklahoma Christian University

Subject:

Description:

Prerequisites: MKTG-3313, PSYC-1113 or SOCI- 1113, and Junior standing. The study of consumer motivations and values in the light of social and psychological theory. This background provides standards of the social and human evaluation of marketing activities, with emphasis on consumer motivation and consumer psychological makeup. The course develops the relationship between social and psychological factors in marketing activities.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oc.edu

Phone Number:

(405) 425-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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