MKTG 3513 - Electronic Commerce and Online Marketing

Institution:

Oklahoma Christian University

Subject:

Description:

Prerequisite: MKTG-3313 or instructor approval. An in-depth study of the structure of online markets, online buyer behavior, business to business online, virtual product offerings, web-based promotion, logistics and fulfillment, and web-based pricing. Students are required to create a web-based business, design their own web page, and market a product online.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oc.edu

Phone Number:

(405) 425-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.