MKTG 4513 - Marketing Research

Institution:

Oklahoma Christian University

Subject:

Description:

Prerequisites: MATH-2913, MKTG-3313, and Junior standing. The study of marketing research theory and technique with special emphasis on the use of the scientific method. The course seeks to develop the student's analytical ability, to familiarize the student with the basic marketing research tools and to develop the student's proficiency in the art of writing research reports.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oc.edu

Phone Number:

(405) 425-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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