COMM 3733 - Media Marketing and Sales

Institution:

Oklahoma Christian University

Subject:

Description:

Prerequisite: Junior standing. Stresses understanding of basic media tools such as radio and television ratings analysis; national rating services and rate cards; media buying for specific demographic targets; and the use of various media as marketing vehicles.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oc.edu

Phone Number:

(405) 425-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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