BU 230 - Marketing Principles

Institution:

Notre Dame College - Closed

Subject:

Description:

3 cr. Introduction to the social foundations of marketing, the marketing management process, the role of marketing research, the analysis of market opportunities, the selection of target markets, and the development of the marketing mix. Prerequisite: EC 100, EC 201 or EC 202.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.notredamecollege.edu

Phone Number:

(216) 381-1680

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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