Economics, Accounting, and Business 418 - Sports Management and Marketing

Institution:

Muskingum University

Subject:

Description:

involves the study of sports business from a managerial and marketing perspective. This will include the concepts, tactics, and issues across two main thrusts in sports business: ( 1) the managing and marketing of goods and services directly to consumers of sport, and ( 2) the managing and marketing of other consumers and industrial goods and services through the use of sport promotion. To illustrate, the former would be a professional baseball team, while the latter would be an auto manufacturer sponsoring an athletic event. Prerequisites: 321, 341

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.muskingum.edu/

Phone Number:

(740) 826-8211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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