Economics, Accounting, and Business 416 - Professional Selling

Institution:

Muskingum University

Subject:

Description:

involves the study of direct person-to-person communication that facilitates mutually satisfying exchanges of value. Professional selling is an art; it involves informing and persuading while creating long lasting partnerships with clients. The main objective of this course is to introduce students to the challenging art of professional selling. We will discuss and analyze the techniques, myths, issues, ethics, and roles that selling plays in business. There are many skills that a successful salesperson needs, and many of these skills will be addressed through both in-classroom and out-of-classroom activities. Prerequisite: 341

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.muskingum.edu/

Phone Number:

(740) 826-8211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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