MAR 3033 - Principles of Marketing

Institution:

Mount Vernon Nazarene University

Subject:

Description:

An introduction to the theory and practical application of marketing principles. The basic objectives are to provide a broad introduction to marketing concepts, the role of marketing in the firm and the various factors that influence marketing decision-making.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mvnu.edu

Phone Number:

(740) 392-6868

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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