IBS 3063 - Global Marketing

Institution:

Mount Vernon Nazarene University

Subject:

Description:

An introduction to the theory and practice of international marketing management, including marketing to national domestic markets. Special emphasis is given to the international environment, market research and market entry, product planning and strategy, and management of international marketing functions. Prerequisite: MAR3033.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mvnu.edu

Phone Number:

(740) 392-6868

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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