MAR 4063 - Marketing Research

Institution:

Mount Vernon Nazarene University

Subject:

Description:

An introduction to the practical concepts used to develop and implement marketing strategies. Special emphasis is given to an overview of marketing and strategies for product, pricing, advertising, promotion, and distribution channels. Prerequisite: MAR3033.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mvnu.edu

Phone Number:

(740) 392-6868

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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