SPCM 422 - Public Relations Mgmt

Institution:

Montclair State University

Subject:

Description:

College: COLLEGE OF THE ARTS Department: COMMUNICATION STUDIES Credits: 3.00 Public Relations Management. Prerequisites: SPCM 172 and SPCM 201 and SPCM 222 and SPCM 230 and SPCM 234 and SPCM 271 and SPCM 301 and SPCM 322 and SPCM 323 and SPCM 375. BA Communication Studies students only. Public Relations Management is designed to teach advanced public relations management and planning skills. The goals of Public Relations Management are twofold. One: to expose students to theories of ethics, public behavior, planning, budgeting, writing, and message production relevant to the practice of public relations. And, two: to teach students how to more effectively craft messages in a variety of public relations contexts and to diverse publics. 3 hours lecture.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.montclair.edu

Phone Number:

(973) 655-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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