SPCM 438 - Principles of Persuasion

Institution:

Montclair State University

Subject:

Description:

College: COLLEGE OF THE ARTS Department: COMMUNICATION STUDIES Credits: 3.00 Principles of Persuasion. Prerequisites: SPCM 172 and SPCM 201 and SPCM 230 and SPCM 234 and SPCM 271 and SPCM 301; SPCM 435 may be taken as a pre-requisite or co-requisite; (SPCM 274/or 222/or 242) and (SPCM 374/or 322/or 342). BA Communication Studies students only. Theory and application of persuasive principles in various fields of society with focus on communication strategies for awareness, understanding, evaluation, and change of social forces in media, education, government, business, religion, politics, relationships, and industry. Learn to become a critical receiver. 3 hours lecture.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.montclair.edu

Phone Number:

(973) 655-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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