PEMJ 514 - Sport Mktg & Public Relations

Institution:

Montclair State University

Subject:

Description:

College: COLLEGE OF EDUCATION AND HUMAN SERVICES Department: EXERCISE SCIENCE & PHYSICAL EDUCATION Credits: 3.00 Sport Marketing and Public Relations. A course in the application of marketing principles and public relations strategies within the context of a sport setting. Analysis of consumer trends will be employed to enhance development, sales, and promotions of sports products. In addition, approaches to establishing and maintaining a positive public image will be examined, including communication through the media, partnerships with the local community and website construction. 3 hours lecture.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.montclair.edu

Phone Number:

(973) 655-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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