PERL 235 - Tourism & Hospitality Marketing

Institution:

Montclair State University

Subject:

Description:

College: SCHOOL OF BUSINESS Department: MARKETING Credits: 3.00 Tourism and Hospitality Marketing. Special Fee. To provide the student with a working knowledge of the marketing process in the hospitality and tourism industry and the interrelationships between marketing environment, marketing decisions, marketing research, consumer behavior, product strategy, channels of distribution, promotional activity and pricing decisions. 3 hours lecture.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.montclair.edu

Phone Number:

(973) 655-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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