SMGT 373 - Sport Marketing

Institution:

Missouri Baptist University

Subject:

Description:

This course focuses on the application of marketing principles in a sport-related setting. Specifically, the course will address content areas such as corporate sponsorships, ticket sales, broadcast agreements, promotional events, and direct marketing in the sport entertainment, sport participation, and sport goods sectors of the industry. Undergraduate prerequisites: SMGT 113, SMGT 263, SMGT 323, SMGT 373. SMGT 423/523, SMGT 433/533, and SMGT 463/563 for Sport Management majors; SMGT 333 and 433/533 for Physical Education majors; SMGT 223 and 323 for Religious Education/Sports Evangelism majors. Graduate prerequisites: SMGT 523, 533, and 563. Students taking this course for graduate credit must complete all graduate course requirements. Three Hours, Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mobap.edu

Phone Number:

(877) 434-1115

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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