ENTR 313 - Entrepreneurial Marketing

Institution:

Missouri Baptist University

Subject:

Description:

This course explores the challenge of marketing a start-up firm with limited resources. Topics include product positioning and pricing, distribution channels, advertising, and promotion. Emphasis is placed on the development and implementation of a marketing plan for a new venture. Prerequisites: MRKT 313, ENTR 303. ( Students majoring in Sport Management will have the prerequisite for MRKT 313 met through SMGT 373 Sport Marketing.) Three Hours, Spring, Odd Years

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mobap.edu

Phone Number:

(877) 434-1115

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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