COMM 353 - Media Advertising

Institution:

Missouri Baptist University

Subject:

Description:

Students learn to apply all major components in the process of media advertising planning: client/agency relationships, audience identification including demographics and psychographic research, media and creative strategy, research, and budgeting. Students produce their own ads and commercials for inclusion in their portfolios. Prerequisites: COMM 113, COMM 143, COMM 253, COMM 263, and COMT 353. Three Hours, Spring, Odd Years

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mobap.edu

Phone Number:

(877) 434-1115

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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