MBA 507 - Marketing Management

Institution:

Ashland University

Subject:

Description:

Prerequisite: MBA 500E Marketing or equivalent. This course deals with proactive marketing topics-strategic market planning, interactive marketing, innovation and creativity, customer satisfaction and research-as well as the more traditional "4Ps" of marketing: product, place, price andpromotion. Attention is given to the development of conceptual and analytical thinking, oral and written communications, and interpersonal and team management skills.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ashland.edu

Phone Number:

(419) 289-4142

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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