MBA 500E - Marketing

Institution:

Ashland University

Subject:

Description:

This course is the integration of product, distribution, communication and price policies into a comprehensive marketing plan. An emphasis will be on strategic planning and tactical execution of key marketing mix variables as they relate to establishing and maintaining a differential advantage in an era of global competition and a fragmenting marketplace.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ashland.edu

Phone Number:

(419) 289-4142

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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