MLJ 302 - The U.S.Multilingual Market

Institution:

CUNY Lehman College

Subject:

Description:

3 hours, 3 credits. Demographic profile of the United States; the new ethnic consumer; assimilation; income and buying power; market evaluations. Reaction of corporate America to this diverse and pluralistic market. Focus on a case study. PREREQ: MLJ 211.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lehman.cuny.edu

Phone Number:

(718) 960-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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