BBA 467 - Marketing Research

Institution:

CUNY Lehman College

Subject:

Description:

3 hours, 3 credits. A practical approach to the study of research principles and procedures as an important tool of consumer and industrial marketing decisions. Qualitative as well as quantitative techniques are stressed, and these methods are aligned with the planning, operation, and controlling aspects of marketing management. PREREQ: BBA 303 and BBA 332.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lehman.cuny.edu

Phone Number:

(718) 960-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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