BBA 433 - Global Marketing

Institution:

CUNY Lehman College

Subject:

Description:

3 hours, 3 credits. Theory and practice of global marketing and discussion of the specific factors in that environment affecting organizational performance in terms of strategic planning and organizing for global marketing, as well as managerial decisions on global market segmentation, product planning, pricing, distribution, promotion, and operations. Global market research and data analysis are also covered. PREREQ: BBA 204.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lehman.cuny.edu

Phone Number:

(718) 960-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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