COJO 3300 - Adver In The Media

Institution:

University of Wyoming

Subject:

COJO

Description:

Studies fundamentals of copywriting in mass communication. Provides study and practice in the psychology of advertising, audience direction, advertising appeals, strategy, and structure of ads and commercials. Includes exercises in basic principles of copywriting for print and electronic media. Prerequisite: COJO 2100 or 2170.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwyo.edu

Phone Number:

(307) 766-1121

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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