L&I 622 (640) - Information Marketing. U G

Institution:

University of Wisconsin-Milwaukee

Subject:

Description:

Concepts and principles of marketing and strategic planning as they apply to libraries and information agencies; case studies in information brokering and repackaging. Prereq: jr st.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwm.edu

Phone Number:

(414) 229-1122

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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