BUS ADM 463 - Marketing Management. U

Institution:

University of Wisconsin-Milwaukee

Subject:

Description:

Development and implementation of marketing plans. Strategic decision-making and organizational issues pertinent to target markets, advertising, personal selling, channels, pricing, and product development. Prereq: jr st & admis to Bus Adm major (excluding Pre-Bus Adm srs & Univ Special Students with no undergrad degree); Bus Adm 320(P) & 462(P).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwm.edu

Phone Number:

(414) 229-1122

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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