BUS ADM 360 - Principles of Marketing. U

Institution:

University of Wisconsin-Milwaukee

Subject:

Description:

The marketing system is analyzed as the process in our socioeconomic system for anticipating and satisfying consumer needs, adjusting to demand, and selling and procuring products and services. Competition, pricing, product line, distribution systems, promotion, and planning are discussed. Counts as repeat of Bus Adm 361. Prereq: jr st; Econ 104(P).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwm.edu

Phone Number:

(414) 229-1122

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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