BUS ADM 468 - Internet Marketing. U

Institution:

University of Wisconsin-Milwaukee

Subject:

Description:

Introduction to the principles of internet marketing, types of products that can be marketed online, communication and pricing strategies, customization, channel conflict resolution. Hands-on project required. Prereq: jr st & admis to Bus Adm major (excluding pre-Bus Adm srs & University Special Students with no undergrad degree); Bus Adm 461(P) or 462(P).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwm.edu

Phone Number:

(414) 229-1122

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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