BUS ADM 361 - Business Scholars: Principles of Marketing. U

Institution:

University of Wisconsin-Milwaukee

Subject:

Description:

Marketing theory and tactics in context of current external marketing environment. Discussion of current marketing issues, failures, and successes along with industry and company strategic differences. Analytical tools used for team project. Not open for cr to those w/cr in Bus Adm 360. Prereq: jr st; admis to Business Scholars Prog; Econ 104(P).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwm.edu

Phone Number:

(414) 229-1122

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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