COMM? 366 - Media Planning and Selling

Institution:

University of Wisconsin-Green Bay

Subject:

Description:

This course examines the processes used in connecting advertisers' messages with their target audiences. Through lecture, readings, and two case studies, students prepare and present a comprehensive media plan and a media sales package. Traditional media channels (e.g., newspapers, TV) and new media (e.g. the Internet) are included. P: Comm 309. Periodicity: Offered spring only 3 units min / 3 units max, Lecture

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwgb.edu

Phone Number:

(920) 465-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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