BUS ADM? 322 - Introductory Marketing

Institution:

University of Wisconsin-Green Bay

Subject:

Description:

The marketing system and the managerial techniques used to market goods, services and organizations. Relationships between marketing activities and economic, political and social institutions; understanding consumer behavior; product, price, promotion and distribution decisions. P: earned cr > or = 36 and gpa > or = 2.50; or major/minor in Bus Adm or major/minor in Acctg or minor in Intl Bus or spl clsf of PBM or gr st; and Econ 203. Periodicity: Offered every fall and spring 3 units min / 3 units max, Lecture

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uwgb.edu

Phone Number:

(920) 465-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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