COMM 4290 - Advance Topics in Organizationalcommunication

Institution:

Northwestern State University of Louisiana

Subject:

Description:

Subtitle: 01 - Communication Campaigns. An advanced skill development course in which student teams organize and create communication campaigns by integrating advertising, public relations, sales promotion, direct response and other IMC tools. Using a campaign outline, students will examine the organization, structure, components, and preparation of an integrated communication campaign. Student teams will select a local business (private sector), non-profit organization, or governmental unit as a focus for a completed campaign. The major product of this course is a completed campaign proposal for their business or organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nsula.edu/

Phone Number:

(318) 357-6011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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