BUS 4420 - e-Business Sales and Marketing

Institution:

Lyndon State College (merged into Northern Vermont University)

Subject:

Description:

This course covers the sales and marketing of e-business solutions. Students learn techniques to manage the e-business sales strategy through a case studies approach. Students also study the different marketing techniques used on the Internet with special emphasis on multi-channel marketing and customer service. Prerequisites & Notes The prerequisite is BUS 2230 or permission.? Credits: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.LYNDONSTATE.EDU

Phone Number:

(802) 626-6200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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