BUS 2235 - Service Marketing

Institution:

Lyndon State College (merged into Northern Vermont University)

Subject:

Description:

Marketing a service organization or business requires a different approach from marketing a manufactured product. This course provides students with the knowledge and tools to effectively market a for-profit or not-for-profit service. Students will learn and apply marketing theories, models and techniques that are appropriate for retailing, hospitality, human services, healthcare, consulting and other professional services. In addition to readings, lectures, class discussions, guest speakers, and field visits, students will use their own experiences and observations to learn how to improve service delivery, perceptions about the organization or business, and acquisition and retention of customers and/or clients. Prerequisites & Notes This course is also appropriate for non-Business majors. The course is offered odd-numbered spring semesters. Credits: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.LYNDONSTATE.EDU

Phone Number:

(802) 626-6200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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