MKT 469 - International Marketing. ;II

Institution:

Morehead State University

Subject:

Description:

Prerequisite: MKT 304. The role of the United States in the competitive arena of world trade. Preparing students to operate and compete globally; how to find new markets to replace saturated markets, how to determine which products international customers want, how to customize products for these demands, how to best reach these customers, what pricing strategies are most appropriate, what distribution channels are adequate, and how to overcome barriers that hinder implementation of marketing programs. Crosslisted with IST 469.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.moreheadstate.edu

Phone Number:

(606) 783-2221

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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