CMEM 320 - Advertising and Sales for Electronic Media. ;II

Institution:

Morehead State University

Subject:

Description:

Theory and application of the practical and theoretical aspects of advertising for the electronic media. A study of campaigns, ratings, and concepts of the purchase of time on electronic media.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.moreheadstate.edu

Phone Number:

(606) 783-2221

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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