SBM 338 - Promotion

Institution:

Montana State University-Northern

Subject:

Description:

3 semester credits (Lec. 3; Fall) The course will build a strong foundation in the primary skills of advertising, public relations, direct marketing, and promotional techniques. These skills will be related to such topics as forecasting, budgeting, and assessing promotional effi ciency. Developing a promotional campaign and the related components of costs, creativity, ethics, and regulations will also be incorporated improving these conditions on the job.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msun.edu

Phone Number:

(406) 265-3700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.