BUS 337 - Consumer Behavior

Institution:

Montana State University-Northern

Subject:

Description:

3 semester credits (lec. 3; Summer 2008) Basic perspectives of consumer behavior; interdisciplinary approach using the fi elds of economics, psychology, sociology, and anthropology as they relate to marketing; emphasizes the fundamental process of motivation, perception and learning, as well as analysis of individual and group behaviors and infl uences in marketing. Prerequisite: BUS 335.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msun.edu

Phone Number:

(406) 265-3700

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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