MKT 475 - Services Marketing/ Management

Institution:

Montana State University Billings

Subject:

Description:

Prerequisites: Upper division standing, MKT 340 and MGMT 321. Provides practical techniques for defining and meeting the needs of each set of an organization's external and internal customers. Emphasizes the key drivers of service, e.g., creating a culture of service, customer focused information systems, incentives for customer service, empowered employees, customer satisfaction, and market orientation. Additionally, the leadership role of senior, middle, and lower levels of management will be examined.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msubillings.edu

Phone Number:

(406) 657-2011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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