MKT 341 - Consumer Behavior

Institution:

Montana State University Billings

Subject:

Description:

Prerequisites: Upper division standing, MKT 340 or consent of department. Covers the consumer-firm relationship using concepts from contemporary behavioral sciences. Emphasizes the many problems encountered in marketing to various groups of consumers and the role theory plays in problem solving.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msubillings.edu

Phone Number:

(406) 657-2011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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