MKT 365 - e- Commerce

Institution:

Montana State University Billings

Subject:

Description:

Prerequisite: MKT 340. Provides a seminar course examining the rapid and profound changes occurring within business due to e- Commerce. Issues covered include: internet marketing, e-business in the supply chain, electronic shopping, and internet marketing strategies. The pros and cons of e- Commerce are examined, as well as, characteristics of good marketing on the web.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msubillings.edu

Phone Number:

(406) 657-2011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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