MKT 449 - Strategic Marketing Management

Institution:

Montana State University Billings

Subject:

Description:

Prerequisites: Admission to upper division standing, MKT 340, MKT 341 and MKT 448 or consent of department. Covers the methods and techniques employed in marketing management, including study of consumers, retailers, product, and controlling the total marketing program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msubillings.edu

Phone Number:

(406) 657-2011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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