COMT 420/520 - Media Advertising

Institution:

Montana State University Billings

Subject:

Description:

Provides instruction in the research composition, and the measurement of advertising messages in both commercial and public information contexts. Students will explore the appropriate media choices to accomplish the mission set forth in their communication. The course culminates with the presentation of a completely developed advertising project.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.msubillings.edu

Phone Number:

(406) 657-2011

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Semester

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