MS 4405 - Public Relations,Marine Pollution,and the Maritime Industry

Institution:

Massachusetts Maritime Academy

Subject:

Description:

This course is designed to introduce students to the unique public relations concerns posed by maritime pollution incidents. It will foster an understanding of effective public relations before, during, and after such events. We will examine industry and public perceptions of maritime pollution incidents and discuss methods for building productive dialogue among both parties. Utilizing principles of risk and crisis communication, we will study techniques that allow an industry to maintain credibility while preparing for, managing, and recovering from an incident in an increasingly strict climate of global environmental awareness. Case studies will provide examples for analyzing successful and unsuccessful public relations efforts employed by industry during signifi cant pollution events. Finally, we will work through a simulation exercise that provides us with an opportunity to practice and discuss the principles and strategies learned in the course. Prerequisite: None STCW: None

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.maritime.edu

Phone Number:

(508) 830-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Four-one-four plan

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